Last updated: January 20, 2026

Introduction: Amara Jewels (“Amara”, “we”, “us”, “our”) is committed to protecting the privacy of visitors to our website and customers who buy from us (collectively, “you”). This Privacy Policy explains what personal data we collect, why we collect it, how we use it, how we protect it, and your rights.

Scope: This policy applies to personal data collected when you: visit amarajewels.in (“Site”), create an account, place an order, subscribe to communications, use our apps, contact customer service, or otherwise interact with Amara.

Personal data we collect: We may collect the following categories of personal data:

>> Identity & contact details: name, email, phone number, billing & shipping addresses.

>> Order & payment data: order history, product details, payment method (masked), invoices.

>> Account data: username, password (hashed), preferences, wishlists.

>> Device & usage data: IP address, browser, device type, pages visited, referral source, cookies and similar technologies.

>> KYC & identity verification data: where required for high-value transactions or legal compliance (e.g., ID document image, PAN, GSTIN).

>> Communications: records of customer support interactions, chat transcripts, feedback and reviews.

How we use your data (purposes): We process personal data for these lawful purposes:

>> To process and fulfil orders, deliver products, manage refunds and warranties.

>> To communicate order status, offers, marketing (with your consent), and customer service.

>> For payment processing, fraud detection, and legal compliance (e.g., anti-money-laundering and tax requirements).

>> To personalize your experience, show relevant products, and improve our Site and services.

>> For analytics, reporting and to prevent abuse or fraud.

Legal basis: Where applicable, we rely on: (a) performance of a contract; (b) your consent; (c) our legitimate interests (improving service, fraud prevention); and (d) legal obligations.

Sharing & disclosures: We may share personal data with: payment processors, logistics & courier partners, verified service providers (hosting, marketing platforms, customer support), auditors, and law enforcement when required by law. We do not sell personal data to third parties.

Cookies & tracking technologies: We use cookies and similar technologies to operate the Site, analyze traffic, and personalize content. You may control cookies via your browser; opt-out links are provided for targeted advertising where required.

Data retention: We retain personal data only as long as necessary for business, legal, tax or accounting purposes (for example, order records are typically retained for at least 7 years for tax/audit purposes) or as required by law.

Security: We implement reasonable technical and organizational measures to protect personal data (encryption in transit, secure storage, access controls). However, no internet transmission is 100% secure; we will notify affected users and authorities of a data breach when required.

Your rights: Depending on applicable law, you may have rights to access, correct, port, restrict processing, object to processing, and request deletion of your personal data. To exercise these rights, contact us (details below). We will respond within a reasonable timeframe.

Children: Our Site is not intended for children under 18. We do not knowingly collect personal data from minors.

International transfers: If we transfer personal data internationally, we use appropriate safeguards (standard contractual clauses or other legal mechanisms) to protect your data.

Changes to this Privacy Policy: We may update this policy. When we make material changes we will post the updated effective date and, where required, obtain consent.

Contact: Data Protection Officer
Amara Jewels
Email: info@amarajewels.in